Wine Country & Tourism

In 2023, Temecula Valley Wine Country generated $905 million in regional economic impact across 47 wineries and roughly 33,000 acres, supporting 5,606 jobs and drawing 1.2 million paid tastings — up 75% since 2018. ^[1] Its product is fundamentally scenic: rolling vineyards, open hills, and dark evening skies.

Lattice towers up to 200 feet tall — potentially with blinking nighttime aviation lights — in or beside that viewshed threaten the very scenery the industry sells. Wineries and tourism interests have already begun publicly opposing the project. ^{[1] [2]}